Solution: Audience research and predictive revenue modeling
How we diagnose stalled growth
Diagnosing stalled growth means finding the real reason an event, membership, or subscription program has stopped growing. We combine what audiences actually did in the past with what they tell us today, using behavior-calibrated conjoint analysis, to show what is holding growth back and what to change next.
How do we find the gaps?
Step 1: Review the historical data
We look at past registrations, sales, and renewals to see what audiences actually did, and separate real trends from noise.
Step 2: Ask active and inactive customers
We survey both groups. Inactive customers are often ignored, but they explain where value is being lost.
Step 3: Run a behavior-calibrated conjoint analysis
The survey asks each group to choose between different mixes of pricing, programs, and packages. We then calibrate those choices against the historical data, so results reflect real buying behavior, not just stated intent.
Step 4: Predict and plan
We build a predictive model from the conjoint analysis. It predicts the right pricing, programs, and packages, and maps the strategy for the next event.